Flyers: Are They Useful?

In Mexico, the use of flyers is still common. However, their cost is rising because it’s not just about paying for the design and printing. Usually, you also need to hire flyer distributors to hand them out.

Although, as we mentioned, the reach of flyers is broad, they don’t always reach the right audience.

We often see flyers rolled up on fences, stuck to car windows, etc.

Unfortunately, many of these prints end up in the trash.

Both the client and the end-user are aware of this, yet a lot of effort is still put into the design and content of the flyers.

They are much more effective when they include a promotional code, coupon, or any element that encourages the user to keep the print. Mi Patio.MX and Hippo Restaurante made good use of this idea.

Here are some examples from our clients:

The evolution of flyers:

The advantage now lies in the popularity of social media and the advertising—both organic and paid—that it offers.

By organic, we mean the reach achieved without financial investment, gained through users voluntarily sharing the content.

Today, it’s possible to reach people who are genuinely interested in what we have to say. Through segmentation, it’s much easier to attract clients and/or achieve more effective brand recognition. For instance, Riviera Maya Catamarans often shares its content with its main clients, who are based in the United States.

In general, social media ads contain little text (a maximum of 20%), as this makes them easier to approve on the platform and more appealing to the end-user. Unfortunately, in our country, people read very little and prefer to see the text directly on the image. For this reason, exceptions are often made with longer text.

Below, we showcase a few examples of our work.