¡Sabrosura! Colombian Flavor in Chile

I have a friend I met a long time ago in a chat, a website to learn languages, almost 7 years ago. We have kept in touch since then and this time, he invited me to work on the corporate image of his project “¡Sabrosura!” (tastiness in Spanish), A fast-food stand.

The Client

They currently reside in Chile, but my friend Jay and the chef are both Colombian, from the coast. We know that the Caribbean trying and transmitting. That is why they chose warm colors for their image.

They remind us of the sunset of the Caribbean, the sun, and the sea. In addition, these colors by their nature open your appetite.

The chef’s smile is wide and you can almost hear him shouting SABROSURA! when entering through the door.

Everything was made from a couple of photographs of the actual chef of the place. From there, we start to make the design of the character.

I have to confess that it was a little complicated for me since I was very afraid of falling into stereotypes. Thanks to the universe and an extensive graphics search, everything went well and the client was very happy.

As a note, this was an urgent job, of those “for the day before yesterday”, since they were urged to open the business and start working.

Even more “¡Sabrosura!”

There are still more things to do as the menus and other advertising material. But we wanted to move forward because we wanted to share that smile and the good vibes that this team transmits to us. Much success!

To follow the news on this and other projects, please follow us on our social networks: Facebook and Instagram.

Do you have a similar project that you want to develop? Contact us here!